CONTEXT
In Summer 2019, I was a Content Marketing Intern at Zurich North America. I was given the opportunity to write copy for many social media platforms such as LinkedIn, Twitter, Facebook, and LinkedIn Elevate. I was also responsible for editing and sending emails to brokers, as well as reworking white pages to fit the company's current needs. I was also given the opportunity to write copy for an advertising campaign that would be shown at an auto dealership, detailing Zurich's warranty policy. It was definitely a learning experience as I had to keep it short, simple, and within Zurich's branding guidelines.
I also worked on a project regarding Search Engine Optimization. I surfed Zurich's webpages and rewrote the copy in order for it to come up when the topic was searched on Google. I rewrote the Google meta descriptions and titles as well in order to increase engagement.
EXECUTION
ACTIVATION
The copy I wrote above were displayed in the form of leave-behinds in the vehicles as well as pull up banners and table top props in the lobby of the auto dealership.
