CONTEXT
My junior year, I was a brand ambassador for Victoria Secret's PINK. I was responsible for promoting the brand using social media channels in order to increase brand awareness, organizing events and giveaways to foster relationships between the brand and its consumers, strengthen engagement with brand's target market through multiple guerrilla marketing techniques, and implement creative advertising and marketing strategies to improve campus involvement.
CLIENT
Victoria's Secret PINK is a very popular brand among younger generations. Their products include a wide range of athletic wear, sweaters, and lingerie. Many universities across the nation have brand ambassador programs where college students can help promote and market the brand to their peers right on campus.
EXECUTION
ACTIVATION
It is apparent that Instagram is our main mode of communication with our audience. It is important to be active on social media platforms in order to increase engagement among target audiences. As brand ambassadors, we have always been successful with creating the best, girly, and PINK content, encouraging girls to come to our events, participate in giveaways, and stimulate our following. From the photos on the right, we can see just how successful our marketing techniques were, given the turn out at our events.
Click here to explore our Instagram.
Me at our In-store event
